What they want vs what the evidence says: the MaccyD problem
You walk into McDonalds and order your big mac and fries and a milkshake the size of a walrus, all good and well. The guy takes your order, goes and gets it- but comes back with a Lean Chicken Salad with a veg juice. What the heck is this? You think…. I came in here with a certain expectation of what I want and what, at this point, I *need*, and yet *this* is what I get. What the hell? So you question the guy behind the counter… what happened to the Big mac, the fries and the milkshake? Ah, … Continue reading